FREQUENTLY ASKED QUESTIONS

When will the promotion start and end?

09:00am (AEST) on 23/06/2025 to 11.59pm (AEST) 21/09/2025

How do I enter the promotion?

To enter, you must:

  1. Purchase a specially marked case from a participating outlet
  2. Locate the unique code on the inside of the case; and
  3. During the promotion period, locate and scan the QR code with your smart phone on the case OR visit the website, locate the entry page and fill out and submit the online entry form, including the unique code, to see if you have won an instant win prize and to receive 1 entry into the draw.

What product/s do I need to purchase to enter?

A specially marked carton of the following (subject to stocks remaining):

  • Carlton Dry 24-pack (bottles or cans)
  • Carlton Draught 24-pack (bottles or cans)
  • Carlton Dry Mid 3.5% 24-pack (bottles) or 30-pack (cans)

Is the unique code located on the case?

Yes, the code is located inside your case. If you cannot locate your unique code, you should contact us here.

Where is this promotion running?

The competition is running in Dan Murphy’s & BWS stores that stock specially marked cases. Purchases can also be made via Uber Eats, Doordash, Menulog and Milkrun.

How many prizes are there to be awarded?

There are up to 14,286 instant win prizes available to be won which will be awarded randomly throughout the Competition Period as selected by a computerised system.

There will be 1 major prize winner, who will receive a $30,000 EFT bank transfer.

How many times can I enter?

Multiple entries permitted subject to the following:

  1. Limit one (1) entry per person per day;
  2. Limit one (1) entry per qualifying transaction;
  3. Max five (5) entries per person throughout the Promotional Period; and
  4. By completing the entry method, the entrant will receive one (1) entry.

What are the instant win prizes?

  • Up to 200 x $500 True Rewards Travel Gift Card
  • Up to 500 x $100 True Rewards Digital VISA Cards
  • Up to 2,500 x $25 BWS or Dan Murphy’s eGift cards (NT and NSW residents will receive a $25 pre-paid digital Visa card, which can be spent anywhere)
  • Up to 11, 086 x $20 AFL Store eGift Cards

What is the major prize?

The major prize is a $30,000 EFT bank transfer.

How do I know if I win?

The instant prize winners will be notified on screen upon entry form submission, subject to verification. You’ll get an SMS verifying your notification, with instructions on how to claim.

The Major Prize winner will be contacted by email within seven (7) days of the draw. The winners of prizes above $250 will be published at www.carlton-mvp-promo.com.au by 06/10/25.

What is the total Prize pool?

The total prize pool is up to $464,220.00.

Should I keep my receipts?

You must retain proof of purchase. The proof of purchase required is the unique code found inside the specially marked case of Carlton Dry and Carlton Draught.

Should I keep the product packaging?

No, you do not have to keep to product packaging, just your unique code.

What is RE-Captcha?

Re-Captcha is a simple way of checking that a person is entering the promotion. This will ensure that eligible entries are being awarded the prizes.

Who should I contact with any questions that haven’t been answered?

If you have a question about the promotion, please contact us here.